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Honey

If you hate trying to find coupons that work and would rather have it automated, you want Honey. I know this post is about coupon websites and not apps or add-ons but at the end of the day, we all want to use coupons that save us the most cash no matter how we get them. How many times have...
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Price Blink

Price Blink is a browser add-on that you can simply add to your browser and it will look for lower prices while you shop.The add-on is available for Google Chrome, Safari, and Firefox.It stays hidden until you are on a shopping site when it will interrupt you to tell you if it found a better deal.It’s like having access to...
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Amazon Coupons

Amazon is famous for its year-round deals as well as Black Friday and Cyber Monday promotions.But it also has a coupon section that you can use to find codes to save you even more money when you shop on Amazon. But you know what the weird thing about it is? Most people don’t even know it exists!But now you do!To...
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DealNews: Find the best deal simply

DealNews is a big deals site with a ton of offers. They get over 14 million visitors per month and provide at least 400 deals every weekday. One thing I really like about DealNews is that you don’t have to register for an account. That’s one less username and password I have to think about …

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Frugaa: Find big savings with coupons

Frugaa’s website may look like it’s from the mid-90s, but it doesn’t function like that. According to their website, they have over 40,000 coupons available, over 9,000 free shipping offers, and the average user saves a whopping $28 each time they use Frugaa. Like most of these sites, you can search by merchant or category …

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eBates: Get cash back with a referral code

eBates is one of the most popular online shopping programs for getting cash back today. It’s straightforward to use, too. All you need to do is sign up for a free account, and when you’re ready to buy something online, you go through eBates this is how they make money by the way. In using …

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FreeShipping.org: Well, you guessed it. Free shipping.

FreeShipping.org is a super-simple website created by a husband and wife team back in 2007. They hated paying for shipping online, so they set out to find sites that offered free shipping—either as a practice or through promo codes. They now partner with hundreds of online retailers to give you free shipping (and discounts, too). …

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Living Social: Find deep local discounts

Speaking of Groupon, another nearly identical site for deep local discounts and online deals is LivingSocial. And the site looks similar for a reason—Groupon purchased their chief rival in 2016 but has maintained it as a separate online business. Many of the deals are exactly the same as Groupon, but there are some deals unique …

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Groupon: The forgotten coupon king

Groupon was founded in 2008, which was during one of the most significant recessions our country has ever seen. Thus, it was timely. Andrew Mason, the founder, wanted to create a site that would allow people to get discounts by buying products and services as a group. But as Hillary Dixler Canavan of Eater writes, …

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RetailMeNot: Get promo codes and coupons

Odds are, you’ve heard of RetailMeNot. Many know this website because they searched for “Product/Service + promo code” on Google. RetailMeNot has plenty of promotional codes that users can nab for free and provide feedback on, but they also have a robust cash back program that most overlook. By signing up for a free account, …

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Hip2Save: Find coupon codes, cash back offers, and more

Hip2Save began as a blog from a mom who wanted to help friends and family save money. Fast forward ten years and it’s one of the most popular online deals sites in existence. Hip2Save has many of the same features that the other online deal sites do, such as coupon codes, discounts, and cash back …

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slickdeals: Best deal sharing community

slickdeals is our favorite among this list for many reasons. First, it’s incredibly easy to set up Deal Alerts. You can customize an alert to be sent to you, so you don’t miss out on big savings. For example, if you know you need a new laptop, you can set up an alert to be …

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Capital One Shopping: Best browser extension for online shoppers

Capital One Shopping is a browser extension that every online shopper should have in their toolbar. Not only is it 100% free, but it only takes a few moments to install, and can save users some serious cash! And the best part is that once it is installed, it does all of the heavy lifting …

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Coupons vs vouchers vs promo codes

Promo code is the term you’ll hear and use most often in your eCommerce-focused promotional efforts. Put simply, a promo code is an alphanumeric sequence, often personalised, that consumers can use to redeem money off purchases online or in-store.

Also commonly referred to as discount codes, voucher codes and coupon codes, businesses can either send codes like these directly to consumers or implement them into QR barcodes and more. Promo codes traditionally take the form of either percentages or dollar amounts of money off and can apply to both individual purchases and complete orders.

In many ways, promo codes are the umbrella of the promotional world. They certainly offer an overarching promotional strategy, which is vital in an age where 75% of consumers expect some form of money off. In fact, 62% of consumers now state they won’t complete a purchase without it. Promo codes can help you to meet that need and boost your eCommerce business moving forward.

Coupons vs. Vouchers

Within and slightly separate to the promo code umbrella are coupons and vouchers. While each of these utilises promotional codes in different ways, understanding and testing each format is vital for finding techniques that work for your unique business model.

In and of itself, a promo code is incomprehensible and unusable. It’s only when paired with the visual representation of coupons and vouchers that these base codes develop meaning and value to customers. The question is, are you better off displaying promo codes through coupons or vouchers?

In reality, there’s no right answer here. The terms vouchers and coupons are mainly synonymous, and each can work in a business setting. That said, there are subtle differences between the two. While these aren’t always universal, understanding the basics can help you to choose the right method for your business needs.

Discount vouchers typically pass from a retailer straight to consumers. Taking the form of emails, gift cards and even loyalty cards, vouchers can be used as rewards, compensation, and more. While mainly providing one-time discounts, vouchers tend to work on a depletion basis, encouraging repeat purchases if money remains.

Coupons are typically distributed by either a marketing team or an independent reservation. Unlike the depletable nature of some vouchers, coupons tend to cover one-time purchases on food and drinks, retail items, and more. Unlike vouchers, many companies use online or printable coupons to attract new audiences. Much like offering a free sample, coupons work well for encouraging first-time purchases that lead to repeat custom.

Applying these differences to your bottom line

Once you understand the fundamental differences between vouchers and coupons and how promo codes fit within that, you can work to apply these methods to your business bottom line. First, you’re going to want to consider the different deliveries of each, and how you can implement them into your business efforts.

Vouchers are much easier to deal with in this sense because you already have a customer base to utilise through email and more. Still, you can hardly send a blank promo code. Instead, consider the different creative ways you can make use of artwork and personalisation within promotional emails or cards to dress vouchers in a way that both appeals and increases conversions.

Coupons generally involve a much broader reach. While presentation still matters, you also need to focus on marketing techniques that include social media efforts and connections with third-party sites. Engaging with influencers is also an invaluable tool here. By providing coupons for influencers to share with their audiences, you can enjoy the power of personalisation with audiences that are more likely to buy from you.

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