Amazon is famous for its year-round deals as well as Black Friday and Cyber Monday promotions.But it also has a coupon section that you can use to find codes to save you even more money when you shop on Amazon.
But you know what the weird thing about it is?
Most people don’t even know it exists!But now you do!To find it, simply visit Amazon’s coupon section and from there either browse the available coupons or do a quick search.
Why You Should Be Using Coupons To Sell More on Amazon
If you sell on Amazon, you should consider using Amazon Coupons as part of your promotional strategy. This powerful tool is surprisingly underutilized by many sellers. However, it has the potential to drive significant sales volume for you. Learn more below about what Amazon Coupons are, how to use them and why you should be using coupons to sell more on Amazon.
What Are Amazon Coupons and How Do They Work?
Amazon Coupons are a promotional feature available to sellers through Amazon Seller Central. They are pretty much exactly what the name implies: coupons on Amazon. They function very similarly to a traditional coupon you may see for your local grocery store, but they are digital and exclusively for use on Amazon.
These coupons differ from some of the other promotional options such as free shipping, discounts, buy one get one and others. Users can look for current coupons on Amazon and clip them, in an interface somewhat akin to a circular. They also have special branding that helps users find products with active coupons available.
The Benefits of Offering Coupons on Amazon
Using Amazon Coupons as part of your promotional strategy provides some significant advantages over other forms of sales promotions on the site. Most of Amazon’s tools focus on the product page. This means that users have to have already found your product to be motivated by your promotion. This can be effective for increasing the likelihood of conversion but does not aid much in discovery.
Conversely, coupons on Amazon are intended to help users find current promotions. If you have ever received a coupon circular and seen an item on sale that you are interested in, you are familiar with the benefits of this approach. These are the major benefits of picking Amazon Coupons over other promotional tools:
The coupons appear on a special page intended for product discovery. The coupons page shows all the products with currently available coupons. Users can browse this page to find products they may be interested in. They can then clip the coupon and add the product to their cart at the special promotional price.
With Amazon’s promotional discounts, users have to visit the product page to see the deal. Coupons show up in the search results pages. They are easy to identify and more likely to drive shoppers to look at your product page in the first place.
Visibility is important to the success of any sales promotion. Coupons on Amazon have badging that helps them stand out more clearly to shoppers. Catching a potential customer’s eye in search results is always challenging, so this branding could be very valuable to many sellers.
Coupons offer unique targeting opportunities for sellers. Rather than making them available to every shopper, sellers can choose groups such as Prime, Student and Mom members on Amazon. Sellers can also base targeting on viewing or buying certain ASINs, whether they be yours, a competitor’s or related products. These benefits make Amazon Coupons stand out from other promotional tools on Amazon. They present an opportunity for unique promotional campaigns.